Our story

Hey, I'm Prethveen - The Founder of LYFSTL

What started as a hobby, turned into a business. I dropped my 1st collection in 2022, but can't lie it was a struggle by myself, tryna balance work and building a brand.

From working late nights to taking a lot of L's, it was tough. Support from customers is what motivates me to push through, I mean that fr.

I couldn't have done this without the support from my co-owner.

Hi, I'm Kajal - The Co-Owner of LYFSTL

My journey of LYFSTL starts with a DM. A DM from a brand which I admired, and thought had potential to go far. I am blessed to say that I am now co-owning LYFSTL :)

Based in London and Manchester, we're excited for you to be a part of our journey. Putting our customers first, ensuring brand sustainability and making sure to release affordable clothing- this is our priority!

Who would’ve thought a DM could lead to where we are now lol.  

Thanks for joining our LYFSTL journey – if you're reading this far, I appreciate you xx